Sony is all set to add cell phone functionality to its portable gaming console,the PSP.They are planning to make PSP a complete package what a technocrate require in order to stay competitive with Apple.The new hybrid may  not  be marketed with the brand name of PSP, but the device will likely have many of the similar features of the Sony PSP, including using discs to play movies and games.According to sources, a development team is expected to start working in July to combine the features of PSP and Sony Ericsson phones.Many top  game manufacturers have started deal with   Apple, including Capcom to make integrate gaming facilities with I Phone.  If Sony wants to keep their brand name up, they have to consider ways to alter their current product line to appeal to more consumers.